Public Relations : A Value-Driven Approach (9780205223213)

Books a la Carte are unbound, three-hole-punch versions of the textbook. This lower cost option is easy to transport and comes with same access code or media that would be packaged with the bound book. This Package Contains: MyCommunicationLab with E-Book Student Access Code Card and Public Relations: A Value Driven Approach, Books a la CarteEdition Updated in a new 5th edition, "Public Relations: A Values-Driven Approach"teaches students how to build ethical, productive relationships with strategic constituencies. Now with an engaging full-color design yet retaining its popular, attractive price for students, the fifth edition provides a valuable introduction to the contemporary dynamics of the field.

Product details

• Format Mixed media product
• Dimensions 183 x 229 x 20mm | 771g
• Publication date 11 Jun 2011
• Publisher Allyn & Bacon
• Language English
• Edition Statement 5th ed.
• ISBN10 0205223214
• ISBN13 9780205223213

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