Generating Breakthrough New Product Ideas : Feeding the Innovation Funnel (9780973282726)

Companies are experiencing a shortage of game-changing ideas that drive growth. This is a 'how to' book about generating a steady stream of breakthrough new product ideas. Experts, Dr. Cooper and Dr. Edgett, provide an unbiased evaluation of the top 15+ ideation methods used by leading companies. This book explains how to 'feed' your innovation funnel with a steady stream of breakthrough new product ideas. Through numerous examples of the methods, approaches and techniques being used by leading companies such as Motorola and Procter and Gamble, the authors confirm the importance of a robust Discovery Stage and illustrate how to implement such a system. For more information, visit: www.stage-gate.com

Product details

• Format Paperback | 270 pages
• Dimensions 152 x 229 x 14mm | 363g
• Publication date 14 Apr 2009
• Publisher Product Development Institute Inc.
• Language English
• Edition Statement New.
• ISBN10 097328272X
• ISBN13 9780973282726
• Bestsellers rank 2,011,595

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